Being a business owner, you must want to keep your site on top, boost your reach, expand your conversion rates and keep your visitors happy. In this highly competitive digital world, it’s not easy to get high revenue without targeting mobile users. A fully-responsive website is the best way to approach a large number of audiences while keeping the feel, quality, and SEO of your business website.
Responsive websites are smooth means the content flows freely across the screen of your desktop. The images and grids tend to flow just like a liquid that allows the content to fill the designated space and keeps its appearance. The responsive website endows the same result with mobile screen.
Easy to Manage
Handling one website and one SEO campaign is easier than managing two different campaigns for two websites. It is the main advantage of owning a responsive website over a separate mobile website. If you are going with WordPress web development or other platform, you can easily manage your responsive website.
Excellent User Experience
We all know that content is the king that grabs the attention of the users. The responsive web design provides users with the amazing user experience whether they are using a desktop, a smartphone, a tablet or other kind of mobile devices. However, no resizing or scrolling is required for any user to access your site from their preferred device.
It is recommended by Google
If you are having separate sites for desktop and mobile, then Google has to crawl and index two different versions of the same website which is pointless. Nowadays, Google is taking user-experience as a ranking factor which is an essential part of SEO. The responsive websites have one URL for the site that makes it easy for Google to crawl and index the content.
No more duplicate content penalties
So, you have two different versions of your website. But, do you know that Google penalizes you for having plagiarized (duplicate) content? This penalty can affect your ranking and make you look spammy. And, it’s not even easy to write different content for two website versions. The responsive website works as rescue and reduces the need for having duplicate content.
However, it’s not easy to switch from a traditional website to a responsive website as it demands the quality development with coding. You can come up with a highly functional mobile friendly website with a guidance of reliable web development company.